Overview
- Incident name: Delayed media asset processing
- Date and time: 2025-09-10, roughly 2:03 PM–6:10 PM ET (with safe reprocessing continuing through 12:30 AM on 9/11)
- Affected areas: Background processing of certain actions such as search reindexing, upload processing, and zip downloads. It’s worth clarifying that uploading originals were functioning as usual.
- Status: Resolved
Customer impact
- What customers experienced: Some background tasks such as media processing, AI enrichments, indexing, and downloads were delayed. Foreground app access remained available.
- Scope: A subset of actions across customers experienced delays; not every action was impacted.
- Duration: Delays primarily between ~2:03 PM and ~6:10 PM ET on 9/10. Backlogs were fully cleared by ~12:30 AM on 9/11.
- Data and security: No data loss or security exposure occurred.
What happened
A spike in background activity coincided with limited available infrastructure capacity and a rolling deployment. This combination created a large queue of background work. While service remained available, some background tasks took longer than normal to start and complete. We mitigated by increasing capacity, adjusting infrastructure to remove bottlenecks, and carefully reprocessing queued work to restore expected performance.
Root cause
- Primary cause: Background work was scheduled across many dynamic queues. With capacity already at its maximum, a sudden increase in queued work reduced per-queue processing rate, allowing a backlog to build and slow processing further.
- Contributing factors: Rolling deployment temporarily reduced available workers, and incoming event volume was significantly above typical peaks.
Timeline (high level)
- 2:03 PM: Issue reported; we observed a growing background queue
- 2:34 PM: Incident declared; investigation and mitigation began
- 3:15 PM: First mitigation reduced the queue briefly; additional steps identified
- 5:10 PM: Second mitigation increased capacity and stabilized the system
- 6:10 PM: Backlog returned to normal levels; background processing restored
- 12:30 AM (9/11): All queued background work safely reprocessed
Preventative actions
Frequently asked questions
Was any customer data lost?
- No. We confirmed no data loss or security exposure.
Do customers need to take any action?
- No. All queued work has been safely processed. If anything still looks off, please let us know and we will investigate immediately.
How will we keep you updated?
- Your account team will share any follow-ups on improvements. We will also post future status updates through our standard channels if needed.